Lorien Wood School
Experiential Education
SCOPE: MINI BRAND
INDUSTRY: education (JK-12)
ENNEAPLAN®: Expressive
Challenge
Rebrand a 20-year strong Classical Christian school with evolving needs, parents, and students. The initial school logo featured a custom one-color illustration of a specific stately tree on campus. The current administration at the school wanted a bespoke logo that paid homage to their name’s roots in the Lord of the Rings fantasy novels but also captured the modern vibe of the school currently. As the school grew in footprint and in grade levels, they wanted a brand that would honor the past and grow with the new generation of parents and students drawn to the school.
Services
WaterKress Creative undertook a mini re-brand initiative for Lorien Wood which included four unique school logos that incorporated a stylized version of the Lorien Leaf from the Lord of the Rings movies, a grounded, rich color palette, and a small library of illustrations and photos. WaterKress also developed their 20th Anniversary logo for signage and event collateral.
Results
Through WaterKress Creative's strategic rebranding efforts, Lorien Wood successfully positioned themselves as a unique educational institution in the saturated Northern Virginia area. The new brand identity allowed them to stand out uniquely among other schools, communicating their value for students’ self-expression and curiosity. Among administration, parents and students, it has fostered pride and confidence.
Expressive Enneaplan®
Lorien Wood fosters an environment where students explore God’s world and discover their unique roles. As an Expressive type, We prioritize curiosity and self-expression, helping students understand who God has called them to be. Through guided discovery, they find coherence within themselves, contributing valuable insights to both the classroom and the broader community. We believe every student belongs and plays a vital role in our school’s flourishing.
MINI BRAND PLATFORM & VOICE
EnneaPlan® type
Keywords
MINI BRAND IDENTITY
3 Logos + 20th Anniversary Logo
Photography, Textures
Style Guide (9 page)
BRAND COLLATERAL
Stationery
Merchandise
“I cannot say enough good things about WaterKress Creative. Amy is both creative and strategic - she created beautiful, cohesive visuals and gave our school leadership team language to articulate the direction we wanted to go. The branding kit Amy provided brought greater legitimacy and professionally to our institution while allowing us to remain true to who we are. I'm so grateful for her thoughtfulness and attention to detail!”
—Abigail Reynolds, Director of Strategic Initiatives, Lorien Wood School