Brand design and strategy,
flavorfully infused

Amy is unique. Most designers don’t understand strategy and those that do strategy do not understand design. She is an expert in both fields. Your brand strategy should always come before any designs are mocked up. Amy identified my archetype, developed my messaging, wrote my platform and helped identify my target audience which set the foundation on everything the company did moving forward.

WaterKress has done several book covers for me, including two that became the #1 new release in their categories on Amazon due in large part to the amazing covers. She took the time to understand my target audience. Her attention to detail and understanding of what catches people's attention is amazing. Highly recommend!

Special thanks goes to Amy Kress Youssef for her brilliant brand design, packaging design, and overall emotional support as we literally created the look and feel out of nothing but an idea and some enthusiasm. Amy is a wizard designer and brand strategist - couldn't have done it without her help! She takes the time to think strategically and creatively about a brand's goals and audience before leaping into design. She was a pleasure to work with.

Amy did a fantastic job creating a visual identity for our organization—twice! She understood the DNA of our group, our motivations and audience, then created a logo to match. Five years later when we needed a refresh (and a new name) she helped us narrow our focus, choose an archetype to fit our new vision and then created a beautiful and comprehensive style guide that has allowed us to use other designers to create materials that fit our vision. I can’t recommend Amy enough as both a strategist and a designer.

Working with Amy on my lifestyle brand Ultimate Vida, which is so near and dear to my heart, was a 5-star experience all the way through.

The depth and breadth of her branding knowledge is extremely impressive, and her care and attention to detail even more so. She has an uncanny ability to "meet you where you are" while at the same time making suggestions for upleveling.

Amy was a lifesaver when it came to rebranding our organization! Her creativity is equal parts deep and wide, and was crucial not only to defining our brand’s archetype, but also branching out from there to craft messaging, design, and a new name that would resonate with others. It’s made our mission and purpose so much clearer and easier to articulate, and helped draw in countless new clients. Not to mention, it gives us quite the aesthetic edge. So grateful for her strategic and creative contributions!

I cannot say enough about Amy and the incredible work she did for our company. She was able to work with a leadership team located in 4 different geographic locations (3 continents) and was able to meld various viewpoints into one cohesive concept. Not only is Amy a great designer but a great consultant. She worked cross culturally on our Brand Identity and Strategy. Amy thanks for bringing our vision for Guyana Logistics and Support Services to light.

Working with Amy was a game-changer for me.  I’ve been hard at work for years, trying to serve others, but lacking a necessary clarity for effectiveness.  Amy’s ability to listen, process and provide marketing, branding guidance, as well as visual representation of my brand gave me the confidence I needed to move forward.  I cannot recommend her full services enough! 

Amy has consistently has provided us with the highest level of excellence. She takes time to make design decisions out of the the values and mission of our company, which creates impactful and strategic end results. She will consider angles of a project that we missed; we always know we are in good hands when working with WaterKress! She is the perfect combination of strategy and creativity.

CRAZY-talented designer here, people!!! Amy was able to gain an accurate grasp of my aesthetic and create the most STUNNING invitations for me, based on design elements in my 1920s engagement ring. I could NOT recommend her more!