Enneaplan®

A custom-crafted brand plan

You already know that your brand has a personality. But do you know if it’s a personality your audience can’t forget?

The Enneaplan® is my unique way of defining your brand’s unique traits, so it exudes more than personality. It gives it an essence that summons curiosity and respect—and lingers in people’s minds, long after they’ve seen your logo or heard your call to action.

Your custom Enneaplan® makes this happen with archetypes that everyone knows, and patterns of growth your audience finds relatable.

Based on the Enneagram, an ancient system of growth, the Enneaplan® uses a map of nine distinct archetypes to illuminate your brand’s authentic self, capture your audience’s motivations and needs, and align you with people who resonate most. It’s a path toward connection and cohesion, for brands ready to grow beyond the ordinary.

More About the Enneagram

  • In Greek, Enne means nine. Gram means sides. The Enneagram is a nine-sided figure that shows interactions between the types.

  • The Enneagram has ancient roots in the middle east in Sufism, Kabbalah, and Christianity.

  • While the Enneagram has been used recently as a personality typing system, it also reveals deep subconscious beliefs and motivations. By highlighting the reasons why people make certain choices, it addresses the emotional root causes of those behaviors.

  • Aligning your brand with one of the nine types connects you to a deep well of associations that people already have stored in their limbic brain.

Why the Enneaplan®?

The Enneaplan® is a never-before-seen concoction: a potent elixir for creative authenticity that gives you a deeper understanding both of your brand and of yourself.

When you know yourself, there’s so much more you can do to connect with your audiences’ most deeply held beliefs, desires, and expectations. You’ll speak to their truest cravings, using the language of emotion and story to show that you truly get them, and can give them what they’re seeking.

And beyond that, sharing who you are as a business or organization means you’ll find perfectly fitting clients to share your tastes, too.