Guyana Logistics and support services
Ethical Logistics
SCOPE: Full BRAND
INDUSTRY: Oil & Gas
ENNEAPLAN®: sentinel
Challenge
Guyana Logistics and Support Services faced the challenge of rebranding amidst the backdrop of Guyana's emerging oil industry. With a crucial role in managing logistics and support operations for multinational oil companies like Exxon Mobil, they needed a brand that would not only differentiate them in a competitive market but also emphasize their ethical standards in a region with a high corruption index.
Services
WaterKress Creative undertook a comprehensive (full) rebranding initiative for Guyana Logistics and Support Services. This included developing a strategic brand platform that highlighted their commitment to ethical business practices and reliability including conducting a Mission/Vision/Values session with board members in 3 continents. After understanding their industry and values, WaterKress created a climate-friendly logo that subtly incorporated elements of the Guyanese flag, establishing a corporate but Caribbean color palette, and designing branded iconography and a library of branded photography. Additionally, WaterKress crafted a full suite of print collateral and digital assets, ensuring consistency across all touchpoints.
Results
Through WaterKress Creative's strategic rebranding efforts, GLASS successfully positioned themselves as a trustworthy and ethical partner in the oil and gas industry. The new brand identity allowed them to stand out prominently among competitors, fostering increased trust and credibility with their target market. They now possess solid collateral, including a comprehensive brand book, which serves as a guide for maintaining brand consistency in all future communications and creative endeavors. This rebrand not only enhanced their market presence but also established a strong foundation for sustained growth and reputation management in Guyana's evolving oil sector.
Sentinel Enneaplan®
As a Sentinel brand, GLASS protects its clients from unforeseen risks. At GLASS, we are ready to become your strategic partner to deliberately plan and execute your success. Whether it is logistics, construction, supply, manpower, or corporate services, we will be loyal and steadfast, ready to exceed expectations. We understand the challenges of doing business in Guyana and have proven ourselves to be trustworthy, ethical, and effective, providing service that is nimble and solutions that are customized.
Full BRAND PLATFORM & VOICE
Mission Vision Values Session
EnneaPlan® type
Keywords
Full BRAND IDENTITY
Logos
Icon, Photo & Texture Library
Style Guide (9 page)
BRAND COLLATERAL
Stationery Suite
Instagram templates
Brochure
Powerpoint company profile and template
Pull up banner
Shirt
“I cannot say enough about Amy and the incredible work she did for our company. She was able to work with a leadership team located in 4 different geographic locations and was able to meld various viewpoints into one cohesive concept. Not only is Amy a great designer but a great consultant as well as she worked cross culturally on our Brand Identity and Strategy. ”
—Storm Jackson, Director, Guyana Logistics and Support Services