waterkress creative

brand strategy + brand identity + graphic design

 

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Hi, my name is Amy! If you want to transform how others see you, I will illuminate and clarify your brand so you can confidently attract your ideal customers. I define a business plan for your brand, build your visual identity, and then design beautiful websites, brochures and other collateral for your target audience. What separates me from other graphic designers is that I can do both strategy and design—aligning who you really are with how people see you. I've been working with business, government, nonprofit and individual clients for over a decade. I apply my education in art, philosophy, and literature to offer a unique holistic and intuitive perspective that will make your competition irrelevant. If you want to transform your business and attract your ideal customers, simply contact me for a free 20-minute brand consult.

Amy was a lifesaver when it came to rebranding our organization! Her creativity is equal parts deep and wide, and was crucial not only to defining our brand’s archetype, but also branching out from there to craft messaging, design, and a new name that would resonate with others. It’s made our mission and purpose so much clearer and easier to articulate, and helped draw in countless new clients. Not to mention, it gives us quite the aesthetic edge. So grateful for her strategic and creative contributions!
— Jenni Weatherly, Communications & Administrative Manager at Sunodía
 
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Are you confident your brand expresses everything you are?

Are you feeling a disconnect between how good you know you are and how others perceive you?

Do you find it difficult to articulate and tell others about your unique invisible organizational DNA? Are you ready to uncover your strategic advantage to draw in your ideal customers?  Let's talk.

I love clear, beautiful graphic design, but what's essential is building a strong brand strategy foundation. Once that's been clarified, I'll develop your brand identity including your logo and visual building blocks. With that in place, we design your brochures, websites, business cards or whatever else you need to reach your target. Let's get started!